Global Business Company of Peru announced that it has signed a B2B alliance with BINGAZO, a Mexico-based company and developer of omnichannel bingo platforms, in order to boost its entry into the Peruvian and Latin American markets.
In dialogue with Yogonet, the CEO of Global Business Company, Jonathan Félix Vílchez, highlighted the agreement and affirmed that it came about “because of the identification made of the omnichannel technological innovation that this new bingo game platform introduces.”
Said innovation, he continued, “includes the automation of all the traditional game processes that have been used in the retail channel, incorporates the transmission of the draw live via streaming, and the incorporation of the game and all its features in the online channel in the next version”.
In addition, he explained that the solution offered by BINGAZO “is very versatile and can be adapted very quickly to the requirements of each client and market”. “We can say that this solution allows traditional bingo operations to make the technological leap towards an omnichannel model”, he added.
Félix Vílchez also mentioned that the BINGAZO product will allow online sports betting and gaming operators “to incorporate a very popular game with great acceptance and penetration in the Latin American regional market.”
“Our task is to provide BINGAZO with our experience in market intelligence and, in this first stage, support the commercialization in the B2B segment of this game in the Peruvian market and throughout the LATAM region,” the executive reiterated.
For his part, the CEO of BINGAZO, Enrico Rossi, said: “We are sure that this strategic alliance will be very profitable for the benefit of both parties because, on our side, we have extensive experience in the development of platforms and software for the entertainment industry.
“On the side of Jonathan Félix and Global Business, they bring us more than 22 years of experience in the Peruvian and LATAM markets in the operation of projects and business development in the gaming sector under the omnichannel business model, in addition to knowing the markets and opportunities in each one, the regulation and other key aspects”, he highlighted.
Other alliances Félix Vílchez told this medium that, in addition to the agreement with BINGAZO, they recently entered into B2B alliances with Triple Cherry, a Spanish company specialized in the development of innovative and attractive slot games for online casinos; and with On Point Group, a Curacao-based firm that provides Curaçao corporate management and iGaming licensing services for the global gaming market.
“In this way, we expand our portfolio of businesses and services in the Latin American region,” he finally stressed.
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